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MaryRuth OrganicsSee how MaryRuth Organics used Bubblehouse and Fuego to build a flexible, omnichannel loyalty engine in 2026See latest case study
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Product
Rewards & PointsSupercharge retentionTiers & MembershipsBuild lasting brand affinityReferralsUnlock the power of advocacyGamified LoyaltyAchievements, voting, and quizzesSubscription LoyaltyRemedy points of churnOmnichannel LoyaltyLoyalty without digital boundariesIntegrationsSeamless across your tech stack
Natively integrates with 100+ partnersProducts, platform tools, and integrations in one polished menu.
Solutions
DTC & EcommerceLeading digital native brandsRetail & Multi-locationOne loyalty system for every store, your site and your app. FashionApparel, accessories, footwear, and jewelryCPG & WellnessF&B, wellness, beauty, and personal careB2BManufacturers, wholesalers, and service providersFinanceBanks, insurance, pension, and wealth management
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Bubblehouse × Novel

Loyalty Cards in Apple and Google Wallet

Novel lets brands issue Apple Wallet and Google Wallet passes with push notifications, no app required. Paired with Bubblehouse, the pass becomes a loyalty card your members carry on their phone.

Book a demo
Overview

A Loyalty Card That Lives on the Lock Screen

Novel is a Shopify app that creates Apple Wallet and Google Wallet passes for brands. Passes can receive push notifications, including location-based ones, so a brand can reach customers on their phone without building its own app.

With Bubblehouse, the pass works as a loyalty card. Members keep their membership in the wallet they already use, and you have another channel for telling them about points, tiers and rewards.

Why it works with Bubblehouse

What a Wallet Pass Adds to Loyalty

Email and SMS compete for attention. A wallet pass sits on the phone and can light up the lock screen.

Membership on the phone

Members carry their loyalty card in Apple Wallet or Google Wallet.

Another way to reach members

Pass notifications can remind members about points and rewards.

No app to build

Novel delivers passes without a dedicated brand app.

How it works

How It Comes Together

Novel handles the pass. Bubblehouse runs the program behind it.

Install Novel

Add Novel to your Shopify store and design your pass.

Connect your loyalty program

Link the pass to your Bubblehouse program so it reflects membership.

Plan your messages

Decide which loyalty moments deserve a pass notification.

Invite members

Promote the pass on your site, in email and at checkout.

Novel Wallet Pass FAQ

Answers for CRM and loyalty teams.

Novel is a Shopify app that creates Apple Wallet and Google Wallet passes for brands and lets them send push notifications through those passes.

Back to integrations
Bubblehouse × Novel

Loyalty Cards in Apple and Google Wallet

Novel lets brands issue Apple Wallet and Google Wallet passes with push notifications, no app required. Paired with Bubblehouse, the pass becomes a loyalty card your members carry on their phone.

Book a demo
Overview

A Loyalty Card That Lives on the Lock Screen

Novel is a Shopify app that creates Apple Wallet and Google Wallet passes for brands. Passes can receive push notifications, including location-based ones, so a brand can reach customers on their phone without building its own app.

With Bubblehouse, the pass works as a loyalty card. Members keep their membership in the wallet they already use, and you have another channel for telling them about points, tiers and rewards.

Why it works with Bubblehouse

What a Wallet Pass Adds to Loyalty

Email and SMS compete for attention. A wallet pass sits on the phone and can light up the lock screen.

Membership on the phone

Members carry their loyalty card in Apple Wallet or Google Wallet.

Another way to reach members

Pass notifications can remind members about points and rewards.

No app to build

Novel delivers passes without a dedicated brand app.

How it works

How It Comes Together

Novel handles the pass. Bubblehouse runs the program behind it.

Install Novel

Add Novel to your Shopify store and design your pass.

Connect your loyalty program

Link the pass to your Bubblehouse program so it reflects membership.

Plan your messages

Decide which loyalty moments deserve a pass notification.

Invite members

Promote the pass on your site, in email and at checkout.

Novel Wallet Pass FAQ

Answers for CRM and loyalty teams.

Novel is a Shopify app that creates Apple Wallet and Google Wallet passes for brands and lets them send push notifications through those passes.

Back to integrations
Bubblehouse × Novel

Loyalty Cards in Apple and Google Wallet

Novel lets brands issue Apple Wallet and Google Wallet passes with push notifications, no app required. Paired with Bubblehouse, the pass becomes a loyalty card your members carry on their phone.

Book a demo
Overview

A Loyalty Card That Lives on the Lock Screen

Novel is a Shopify app that creates Apple Wallet and Google Wallet passes for brands. Passes can receive push notifications, including location-based ones, so a brand can reach customers on their phone without building its own app.

With Bubblehouse, the pass works as a loyalty card. Members keep their membership in the wallet they already use, and you have another channel for telling them about points, tiers and rewards.

Why it works with Bubblehouse

What a Wallet Pass Adds to Loyalty

Email and SMS compete for attention. A wallet pass sits on the phone and can light up the lock screen.

Membership on the phone

Members carry their loyalty card in Apple Wallet or Google Wallet.

Another way to reach members

Pass notifications can remind members about points and rewards.

No app to build

Novel delivers passes without a dedicated brand app.

How it works

How It Comes Together

Novel handles the pass. Bubblehouse runs the program behind it.

Install Novel

Add Novel to your Shopify store and design your pass.

Connect your loyalty program

Link the pass to your Bubblehouse program so it reflects membership.

Plan your messages

Decide which loyalty moments deserve a pass notification.

Invite members

Promote the pass on your site, in email and at checkout.

Novel Wallet Pass FAQ

Answers for CRM and loyalty teams.

Novel is a Shopify app that creates Apple Wallet and Google Wallet passes for brands and lets them send push notifications through those passes.

Integrations

Featured integrations

Connect Bubblehouse loyalty to the tools your team already uses across marketing, support, and commerce.

View all integrations
Point of sale

Teamwork Commerce

Teamwork Commerce is leading the change in retail, a natively integrated omnichannel solution, with an industry leading order management system.

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Email & SMS marketing

Klaviyo

Klaviyo helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook, and Instagram marketing.

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Subscriptions

Recharge

Recharge powers subscription payments in an all-in-one platform that drives growth and scales with growth.

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SMS marketing

Attentive

Attentive's SMS-first platform helps brands engage through two-way, personalized conversations.

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Subscriptions

Ordergroove

Ordergroove powers subscription and recurring revenue programs for brands, helping them drive customer retention and lifetime value.

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Customer support

Gorgias

Helpdesk built for eCommerce brands that connects you with your customers across their favorite channels.

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Reviews & UGC

Bazaarvoice

Bazaarvoice helps brands generate user-generated content in the form of star ratings, consumer reviews, questions and answers, social content,and more.

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Get more from your existing customers than you ever have

Schedule a call today to learn how Bubblehouse can transform your retention strategy into a scalable and impactful loyalty system.