Our product has grown. Our customers have too. And today we are introducing a new visual identity that matches the company we have become and the brands we serve. While our look is new, our mission remains the same.

Today’s consumers don’t think in channels when they shop. They simply expect brands to be everywhere they are, and to recognize and reward them wherever they choose to engage. Whether they’re browsing a mobile site, checking out in-store, or shopping through an app, they demand a seamless loyalty experience at every touchpoint.

Consumers and brands alike understand the value of loyalty programs. For members, it’s the rewards; for merchants, it’s higher lifetime value and improved retention. But simply having a loyalty program doesn’t guarantee it will deliver on that value.

The case for smarter loyalty in the current macro environment

Congratulations, you have taken the next step towards improving your customer retention and the overall profitability of your business. You are ready to reap the rewards of your new loyalty program! One issue, how do you measure the success of what you have built, is measurement even important when it comes to loyalty programs?

The e-commerce subscription market has grown significantly over the past several years, and 2025 is predicted to continue that upward trajectory. It’s estimated to reach $539 billion this year, up from $326 billion in 2024.

If you’re just here for a short answer to set your mind at ease — yes, it does. Have a great day!If you’d like to read something longer on the topic — well, here it goes.

With all loyalty programs gradually beginning to look very similar to one another, it is now more important than ever to make sure that what your business is delivering to its client base is fresher and more unique than anything your competitors are doing. Adding digital assets to your current customer loyalty offering is a great way to make your business appear very different to what your competition may be doing.