Why we’re evolving

Bubblehouse replaces cookie-cutter loyalty apps with flexible, dynamic systems that bring shoppers closer to the brands they love. As more innovators build highly integrated loyalty experiences, our platform has expanded with them. Each new customer has helped sharpen what a true loyalty system can include.

Today, hundreds of leading brands have realized their loyalty vision thanks to Bubblehouse. Their loyalty systems span the entire customer journey across eCommerce, retail, and touch every engagement from social, to in-store, to online, and more. As capabilities have grown, so have we into a partner brands trust not just for our technology but also our guidance. Our updated identity reflects this evolution.

We have always challenged the status quo and we’re not stopping now. But our previous pastel-centered visual identity no longer reflects the sophistication of our product or the clarity, reliability, and direction our enterprise and mid-market customers expect and deserve. Our new brand, grounded in bold earth tones, matches who we are today and the promises we make every day.

From pastels to earth tones

Our new look centers on three key tones:

Slate: communicates structure and product rigor, and reinforces our commitment to redefining loyalty.

Tan: suits every setting and is a reminder that our flexible platform enables any experience imaginable.

Green: provides high contrast for emphasis and signals customer growth and momentum.

Together they express the confidence our customers feel and the statement we’re not only reliable but approachable operators.

How the new identity supports our mission

Our stance is unchanged: loyalty is a system, not a plug-in. When it runs through every step of the journey, it deepens connection, drives repeat purchase, and lifts customer lifetime values.

Our new palette is a statement that loyalty systems are no longer a novel idea. They are viable, reliable, and meaningful means for brands to not only create the loyalty experiences of their dreams but flourish with them.

What this means

Our voice and point of view are unchanged. We champion innovators to create powerful loyalty systems and our associated product philosophy remains intact: flexibility first, seamless experiences powered by thoughtful integrations, and a simple to operate system for teams to scale without headaches.

Where you will see change is through our visual touchpoints. From our website to our product UI, how brands and the market interact with us will showcase our new look and feel. And while our logo will see some small changes, it remains true to our origin wit.

Looking ahead

This refresh reflects the caliber of the innovative brands who choose and partner with Bubblehouse now and well into the future. It underscores we’re not just a technology for growth but a company our customers are proud to stand beside.

To our customers, thank you for partnering with us. We are excited to take loyalty to new heights together.

Explore our new look at bubblehouse.com