Discover how ONE/SIZE partners with Bubblehouse to launch a loyalty system that converts a highly engaged social following into enrolled, repeat-purchasing DTC customers
A points-and-tiers loyalty system built to turn social reach into repeat DTC customers
ONE/SIZE partnered with Bubblehouse to launch ONE/SIZE Beauty Rewards, a points-and-tiers loyalty system built for a prestige beauty brand with one of the most engaged social audiences in the category. The priority was clear: convert that social reach into enrolled, repeat-purchasing DTC customers, capture first-party data, and turn genuine product love into repeat purchase — then prove the program was driving incremental behavior, not just describing customers who were already loyal. Measured against matched non-redeemers over 90 days, first-time redeemers were +43.3% more likely to repeat, placed +1.61 more orders, and returned roughly 30 days sooner.
Bubblehouse delivered a fully branded, white-glove loyalty system: points earned on spend and high-value social actions, four status tiers (“Beauty Bestie,” Baddie, Icon, and Legend), point redemption at the cart, a “Free Glam” free-product layer, a Give $15 / Get $15 referral program, social earning across Instagram, TikTok, and Facebook, tag-and-post sweepstakes, achievements, and product voting — all integrated with Klaviyo.
ONE/SIZE
ONE/SIZE is a prestige color-cosmetics brand built on inclusivity and high-performance formulas, with one of the most engaged social audiences in beauty. Like the strongest names in the category, its growth depends less on one-time discounting and more on turning genuine product love into repeat ritual.
But social reach does not automatically become owned, repeat-purchasing customers. ONE/SIZE Beauty Rewards was designed to close that gap — giving the community a reason to enroll, buy direct, and come back, while capturing the first-party data that powers retention.
ONE/SIZE reaches an enormous, highly engaged audience across Instagram, TikTok, and Facebook. The challenge was converting that reach into enrolled, repeat-purchasing DTC customers — and capturing the first-party data needed to market to them directly rather than renting attention on social platforms.
Loyalty also had to be measurable. A simple “members versus non-members” comparison overstates results, because better, longer-tenured, and more active customers are the ones most likely to join in the first place. ONE/SIZE needed a system designed for retention and a credible read on the incremental behavior it created.
“Redemption is where a beauty customer feels the program pay off. Seeing first-time redeemers come back faster and more often — and buying direct — tells us the system is doing exactly what prestige loyalty should.”
A Points-and-Tiers Loyalty System for Prestige Beauty
Status tiers, high-value earning actions, and flexible redemption in one branded system
Points and Four Status Tiers That Reward Repeat Purchase
Customers earn points on every dollar and on high-value actions — leaving a review, following on Instagram and TikTok, signing up for SMS, sharing their birthday, and completing repeat purchases — feeding ONE/SIZE a steady stream of first-party data. Spend-based status climbs from Beauty Bestie to Baddie, Icon, and Legend, with higher tiers unlocking richer point multipliers, early access, and exclusive redemptions. Points redeem directly at the cart, inside the customer’s normal checkout flow.
Free-Product Redemption, Referrals, and Gamified Engagement
A “Free Glam” free-product redemption layer turns points into a tangible payoff — the moment a customer feels the program pay off. A Give $15 / Get $15 referral program turns happy customers into a low-cost acquisition channel, while achievements, product voting, and limited-time sweepstakes keep members engaged between purchases and give ONE/SIZE rich signal on what to launch next.
Social Loyalty That Turns Followers Into Members
Rewarding social engagement, referrals, and community to convert reach into repeat purchase
ONE/SIZE Beauty Rewards meets customers where they already are. Members earn points for following ONE/SIZE on Instagram, TikTok, and Facebook, for signing up for SMS, and for sharing their birthday — turning passive social reach into enrolled members and first-party data. A Give $15 / Get $15 referral program and tag-and-post sweepstakes turn the community into an acquisition channel, while product voting invites members into the brand’s launch decisions. Every signal flows into Klaviyo and Attentive to power personalized welcome, tier-upgrade, birthday, referral, and points-reminder journeys that bring customers back to DTC.
The Results
Setting a new standard for social-first beauty loyalty — what results did ONE/SIZE achieve with Bubblehouse
With Bubblehouse, ONE/SIZE now has a loyalty system built to convert its social reach into owned, repeat-purchasing customers. A points-and-tiers structure spanning the storefront, social earning across Instagram, TikTok, and Facebook, free-product redemption, referrals, and Klaviyo lifecycle journeys replaced a generic rewards setup with a dynamic, fully branded — and measurable — experience. Within the first 90 days of redemption, first-time redeemers were +43.3% more likely to repeat, placed +1.61 more orders, and returned nearly a month sooner than comparable customers who had not yet redeemed. The result is a loyalty journey that deepens engagement, accelerates the next order, and structurally protects retention across every cycle a customer stays.
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