See how Topicals lifted revenue per customer by 40% within two months of launching Topicals Rewards with Bubblehouse
What we've done
Topicals partnered with Bubblehouse to launch Topicals Rewards, a gamified loyalty system built for one of the most community-driven brands in beauty. Tiers reward consistency, achievements reward the behaviors Topicals wants to grow, social challenges reward the content its community already creates, and Sephora receipt upload pulls retail purchases into the same system. Two months in, member LTV runs 40% higher than non-members', and members spend 21% more per order.
The adoption curve tells its own story. Within two months, 16% of customers joined the program, beating the 11% benchmark across comparable brands, and those members drive 21% of total revenue against a 16% benchmark. Members climb tiers in around three weeks, redeem at above-benchmark rates, and beat benchmark lifts on every per-customer efficiency metric: LTV, purchase frequency, and average order value.
Topicals
Founded in 1997, global skincare brand Green People rewrote the rules on caring for sensitive skin and helped create the first standards for organic beauty in the UK. Standing at the forefront of botanical innovations and planet-friendly packaging, the brand has won more than 300 awards and built a loyal following of clean beauty enthusiasts.
That community creates content, shows up at Sephora, and evangelizes the brand without being asked. Topicals Rewards gives all of that energy a structure: a system that rewards consistency, captures it as first-party data, and turns it into repeat DTC revenue.
Reward a community that shows up everywhere, and see all of it
Topicals grew on community, and its customers engage across every surface: DTC, Sephora shelves, Instagram, and TikTok. The gap was structural. A customer who bought at Sephora was invisible to the brand, a fan who posted a viral before-and-after earned nothing, and skincare routines that depend on consistency had no mechanism rewarding the second and third order.
Topicals wanted a loyalty system as distinctive as its brand: gamified, content-driven, and able to see the whole customer, wherever she buys. It also had to move real numbers on repeat purchase, order value, and participation, and prove it against benchmarks.
"Our community was already doing the work: posting their progress, converting their friends, buying us out at Sephora. Topicals Rewards gives them their flowers for it, and gives us the data to build around them."
Topical Rewards
Where consistency pays off
Three tiers built on routine, from Fresh Face to Top Shelf
Status climbs from Fresh Face to Routine Regular to Top Shelf based on annual spend, with an active subscription unlocking Routine Regular on its own. Higher tiers multiply points on every dollar and unlock the rewards a community brand can offer: first access to sales and product launches, birthday rewards, exclusive merch, unreleased-product preview sessions, a tier entry gift, and entry into Topicals' famous brand trip giveaways. The ladder works: members reach Routine Regular in about three weeks on average, and Top Shelf climbers move even faster.
Redemption that stays tangible
Members exchange points for store credit applied at checkout, or for free products like the Slick Salve Lip Balm, the program's most-redeemed reward, with select rewards reserved for higher tiers. Two months in, members redeem at an 8% rate against a 6% benchmark, and a fifth of all redeemed points go to product rewards, the kind members post about.
Social Tracking & Content Challenges
Rewarding the content the community already creates
Topicals' community posts skincare content daily, and the program finally rewards it. Members earn points for following Topicals on Instagram and TikTok, and can verify their handles so the brand can track tagged @topicals content, then repost and amplify the best of it. Fans become a tracked, rewardable UGC engine.
Limited-time content challenges raise the stakes. The brand's before-and-after challenge invites members to submit their own B&A photos for bonus points and a chance to be featured by the brand, turning real results, the most persuasive content in skincare, into a steady stream of authentic creative. Every follow, tag, and submission feeds first-party data into Klaviyo for targeted lifecycle marketing.
Sephora Receipt Upload
Omnichannel loyalty that sees the whole customer
Topicals sells out at Sephora, and until now those customers were anonymous. With Bubblehouse's receipt upload, members photograph their Sephora receipts and earn points on every dollar spent on Topicals products, with retail purchases counting toward tier status. The featured challenge says it plainly: turn your Sephora hauls into points.
Retail buyers now identify themselves, join the email and SMS lists, and enter the same lifecycle flows as DTC customers. A channel that once anonymized Topicals' fastest-growing customer base now feeds the brand's owned channels, and gives every Sephora shopper a reason to place her next order direct.
The Results
What Topicals achieved with Bubblehouse in two months
Topicals turned community energy into a measurable retention system, and the early numbers beat benchmarks across the board. Participation reached 16% of customers against an 11% benchmark, members purchase 16% more often than non-members, and the program returns 13x what it costs. The two mid and top tiers hold under half the membership yet drive well over half of member revenue, proof the ladder concentrates spend the way it should.
Schedule a call today to learn how Bubblehouse can transform your retention strategy into a scalable and impactful loyalty system.