See how MaryRuth Organics used Bubblehouse and Fuego to build a flexible, omnichannel loyalty engine in 2026
Elevating the loyalty experience across web, app, and retail
MaryRuth — a fast-growing beauty and wellness brand — has partnered with Bubblehouse to completely modernize their loyalty program after facing significant limitations on their previous platform. As a brand with a strong mobile presence, a major subscription business, and a broad retail footprint, they needed a flexible loyalty system that could unify engagement across web, app, and retail.
Bubblehouse partnered with Fuego and delivered a multi-channel loyalty infrastructure built specifically for personal care and wellness brands with omnichannel complexity. The platform empowers customers to earn and redeem wherever they shop, while giving the MaryRuth’s team the tools and service model required to scale their program with far less operational lift, resulting in a 136% increase in member lifetime value.
MaryRuth Organics
MaryRuth Organics is a fast-growing wellness and supplements brand known for its clean, high-quality vitamins and liquid formulations. With a strong omnichannel presence—spanning DTC, retail partners, and marketplaces—the brand has built a loyal customer base driven by trust, education, and routine-based purchasing.
Subscriptions account for a large share of revenue, and mobile is one of their highest-converting channels, making a modern, integrated loyalty experience core to their long-term growth strategy.
MaryRuth’s loyalty program was heavily constrained. Nearly every UI/UX or design change required custom development, slowing iteration and increasing operational lift. Email capabilities were rigid, preventing personalized communication and limiting their ability to drive customers into higher-value tiers.
Low redemption rates reflected the platform’s lack of flexible, intuitive reward usage. As a brand selling across third-party channels such as Amazon, MaryRuth’s also needed a frictionless receipt-upload solution to reward customers wherever they shop—something Smile couldn’t support.
With subscriptions representing a significant mix of revenue, deeper integration with thier subscription partner Loop, subscription incentives, and improved tier progression were essential.
Finally, mobile is one of MaryRuth’s highest-converting channels, and their app—powered by Fuego—is central to how customers engage and purchase on a recurring basis. They needed a loyalty system that could integrate natively and deeply with Fuego: real-time points visibility, in-app earning and redemption, subscription incentives, and the same tiered experience customers see on web. Their existing platform simply couldn’t support a modern, mobile-first loyalty experience.
"They’ve been instrumental in helping us enhance customer engagement and align with our retention goals, adapting seamlessly to our needs every step of the way. Thanks to Bubblehouse, we’re excited about the future of our loyalty initiatives and the positive impact on our customer relationships."
A Modern, Multi-Channel Engagement System
Omnichannel Earning: Rewarding Customers Across Every Channel
Bubblehouse helped MaryRuth’s move beyond a transactional loyalty model by introducing a flexible, engagement-forward loyalty system that meets customers wherever they shop. A new Receipt Upload module allows customers to earn rewards from third-party purchases across retailers like Amazon and Wholefoods, ensuring the brand can reward loyalty regardless of channel. An expanded Ways to Earn framework — covering reviews, quizzes, surveys, social actions, subscription purchases, and more — turned loyalty into a daily engagement engine rather than a once-per-purchase interaction, contributing to a 78% lift in loyalty participation versus their previous vendor.
Custom Tier Progression and Branded Loyalty UI for Beauty and Wellness Brands
Bubblehouse enabled MaryRuth Organics to deliver richer tier progression paths, with a redesigned loyalty UI that clearly shows customers their status, progress, and the actions needed to unlock more value. A fully customized on-site and in-app experience replaced the rigid templates of their previous vendor, giving MaryRuth’s a branded, intuitive interface that guides customers through the program.
Klaviyo Integration for Personalized Email and SMS Loyalty Journeys.
Personalized email and SMS journeys—through Bubblehouse's deep integration with Klaviyo—extend this experience beyond the site, reinforcing key moments like point redemption, tier upgrades, and subscription milestones. The Klaviyo integration is available out of the box for all Bubblehouse customers on Shopify Plus, requiring no custom development to activate. Together, the upgraded UI and lifecycle messaging create a cohesive customer journey that MaryRuth's couldn’t achieve before.
Deep Subscription, Mobile, and Checkout Integration
Bubblehouse delivered a tightly integrated loyalty experience across Loop Subscriptions—unlocking features such as rewards based on subscription cycles, and the ability to view and redeem directly within Loop's customer portal. Customers now have clear, motivating reasons to subscribe, stay subscribed, and progress through tiers over time. This gives MaryRuth's subscribers clear, progressive reasons to stay subscribed across billing cycles — directly supporting the 34% improvement in 12-month customer retention the brand achieved after switching to Bubblehouse.
Mobile being one of MaryRuth’s strongest sales channels, Bubblehouse implemented a deep, native integration with the brand’s app partner, Fuego. Customers can now see real-time points, redeem directly in-app, engage with earning actions, and track their subscription rewards—all on a responsive mobile experience. This unified loyalty layer ensures that the app, web, and checkout flow operate as one system, delivering a consistent customer journey across devices, contributing to the 145% increase in repeat purchase rate MaryRuth Organics achieved with Bubblehouse.
The Results
With Bubblehouse, MaryRuth Organics now has a loyalty infrastructure built to match the scale and complexity of its business.
Setting a New Standard for Omnichannel Loyalty
With Bubblehouse, MaryRuth Organics now has a loyalty infrastructure built to match the scale and complexity of its business. A flexible, multi-channel system—spanning web, mobile via Fuego, subscriptions, and third-party retail—replaced the limitations of their previous vendor and unlocked a more dynamic, rewarding customer experience. The result is a unified loyalty journey that deepens engagement, increases redemption, and supports the brand’s long-term growth across every major channel.
Frequently Asked Questions
Bubblehouse is purpose-built for brands where subscription retention and repeat purchase are the primary growth levers — making it a natural fit for beauty, wellness, and personal care brands. Unlike general-purpose loyalty tools, Bubblehouse offers native integrations with subscription platforms like Loop, lifecycle messaging tools like Klaviyo, and mobile app partners like Fuego. MaryRuth Organics, a leading wellness and supplements brand, partnered with Bubblehouse and achieved a 136% increase in member LTV and a 78% lift in loyalty participation.
Schedule a call today to learn how Bubblehouse can transform your retention strategy into a scalable and impactful loyalty system.