CASE STUDY
How Bubblehouse and Fuego built a flexible, multi-chanel loyalty engine for MaryRuth
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A Modern, Multi-Channel Engagement System
Bubblehouse helped MaryRuth’s move beyond a transactional by introducing a flexible, engagement-forward loyalty system that meets customers wherever they shop. A new Receipt Upload module allows customers to earn rewards from third-party purchases across retailers like Amazon and Wholefoods, ensuring the brand can reward loyalty regardless of channel. An expanded Ways to Earn framework—covering reviews, quizzes, surveys, social actions, subscription purchases, and more—turned loyalty into a daily engagement engine rather than a once-per-purchase interaction.
Bubblehouse enabled MaryRuth Organics to deliver richer tier progression paths, with a redesigned loyalty UI that clearly shows customers their status, progress, and the actions needed to unlock more value. A fully customized on-site and in-app experience replaced the rigid templates of their previous vendor, giving MaryRuth’s a branded, intuitive interface that guides customers through the program.
Personalized email and SMS journeys—through Bubblehouse's deep integration with Klaviyo—extend this experience beyond the site, reinforcing key moments like point redemption, tier upgrades, and subscription milestones. Together, the upgraded UI and lifecycle messaging create a cohesive customer journey that MaryRuth's couldn’t achieve before.
Deep Subscription, Mobile, and Checkout Integration
Bubblehouse delivered a tightly integrated loyalty experience across Loop Subscriptions—unlocking features such as rewards based on subscription cycles, and the ability to view and redeem directly withint Loop's customer portal. Customers now have clear, motivating reasons to subscribe, stay subscribed, and progress through tiers over time.
Mobile being one of MaryRuth’s strongest sales channels, Bubblehouse implemented a deep, native integration with the brand’s app partner, Fuego. Customers can now see real-time points, redeem directly in-app, engage with earning actions, and track their subscription rewards—all on a responsive mobile experience. This unified loyalty layer ensures that the app, web, and checkout flow operate as one system, delivering a consistent customer journey across devices.
Powering MaryRuth’s Next Stage of Customer Engagement
Setting a New Standard for Omnichannel Loyalty
With Bubblehouse, MaryRuth Organics now has a loyalty infrastructure built to match the scale and complexity of its business. A flexible, multi-channel system—spanning web, mobile via Fuego, subscriptions, and third-party retail—replaced the limitations of their previous vendor and unlocked a more dynamic, rewarding customer experience. The result is a unified loyalty journey that deepens engagement, increases redemption, and supports the brand’s long-term growth across every major channel.
