The secret behind Slumber’s 69% increase in loyalty members within four months of implementation
What we've done
Slumber, a health and wellness brand, partnered with Bubblehouse to replace their rigid loyalty program with a flexible, subscription-aligned system. In just four months, they achieved a 69% increase in loyalty members, a 200% rise in revenue per member, and a 54× return on investment.
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Facing limitations with their previous loyalty platform, Slumber integrated Bubblehouse to create a seamless experience within their subscription model. The new system featured real-time point tracking, tiered rewards, and personalized messaging through Klaviyo. This overhaul led to a 69% increase in loyalty membership, a 200% boost in revenue per member, and a 54× return on investment.
Slumber
Founded in 2019, Slumber is a leading health and wellness brand focused on premium, CBN-based sleep solutions. Their scientifically formulated cannabinoid products are designed to improve rest and recovery, helping thousands of customers prioritize better sleep. As a brand that values seamless customer experiences, Slumber recognized that fostering long-term loyalty required more than just high-quality products. It demanded a loyalty system that resonated with their subscription-first business model while delivering consistent value and ease for their customers.
Expand your reward features seamlessly with a simple toggle. Utilize predefined events to issue store credit and boost your technological framework and customer interaction.
Before partnering with Bubblehouse, Slumber relied on a rigid loyalty program powered by Rivo. While functional, the program felt disconnected from their preferred customer journey. Subscribers attempting to redeem points, especially for subscription purchases, encountered an unnecessarily complicated process. Redeeming rewards involved navigating to a dedicated loyalty page, copying discount codes, and manually applying them in their subscription management portal. This friction led to customer frustration and ultimately, underutilization of their loyalty program.
Worse still, the existing program lacked the tools to incentivize key customer behaviors like subscription adoption and repeat purchases. Without seamless integrations or personalized incentives, Slumber struggled to make loyalty a meaningful part of the customer experience.
"Bubblehouse has completely transformed how we engage our subscribers. The seamless redemption experience and deep integration into our Skio subscription portal have made loyalty a core driver of customer retention and revenue growth."
A Fully Integrated Loyalty System That Retains
Solutions
Slumber partnered with Bubblehouse to overhaul its loyalty program into a cohesive, fully integrated system. The goal? Create a frictionless experience that drives customer engagement, incentivizes revenue-boosting behaviors, and scales with Slumber’s growing subscriber base.
Eliminating Redemption
Friction
Bubblehouse replaced the cumbersome redemption process with a points slider that allowed customers to redeem any amount of points directly at checkout. No more navigating to separate portals or copying codes, subscribers can now easily access the benefits of their loyalty.
Even more exciting was the integration with Skio subscriptions. With a simple one-click “Apply to Subscription” button, customers could now effortlessly apply their points to subscription orders within their subscription portal. This intuitive functionality not only simplified the experience but also encouraged repeat subscription purchases.
Integrated Subscription
Touchpoints
Bubblehouse transformed Slumber into an integrated seamless shopping experience, ensuring that every customer interaction with Slumber reinforced long-term loyalty. For Slumber this meant making their subscription experience even more meaningful with the introduction of new targeted Subscription Milestones for high-value actions:
Starting a subscription: Encouraged first-time subscribers with immediate loyalty benefits.
Reaching purchasing benchmarks: Incentivized repeat purchases with rewards for hitting benchmarks like the third order, fostering habitual buying behavior.
What’s more, rather than treating loyalty as an add-on, Slumber utilized Bubblehouse’s radically flexible platform to enable a loyalty showcase within their subscriber portal allowing subscribers to:
Track their loyalty points and tier status in real-time
Redeem rewards with minimal effort
Stay engaged with the program at every stage of their journey
Equipped with a slew of subscription data triggers and Bubblehouse’s flexible platform, Slumber is just getting started as they continue to interweave their loyalty system throughout their subscription experience–all while enjoying serious revenue imp
The Results
Within just four months of implementing Bubblehouse’s loyalty system, Slumber achieved:
Of Revenue Growth
Bubblehouse’s solution for Slumber went beyond surface-level fixes. By combining a flexible loyalty model with next-level integrations and intuitive customer experiences, Bubblehouse created a complete loyalty system that resonated with Slumber’s subscribers at every step. More than just points; Slumber’s loyalty system is about fostering lasting relationships built on convenience, value, and seamless engagement.
Bubblehouse enables brands like Slumber to go beyond basic loyalty programs, crafting tailored, scalable loyalty systems. Schedule a call today to learn how Bubblehouse can transform your retention strategy into a powerful loyalty system.
Schedule a call today to learn how Bubblehouse can transform your retention strategy into a scalable and impactful loyalty system.