A Points-and-Tiers Loyalty System for Prestige Beauty
Status tiers, high-value earning actions, and flexible redemption in one branded system
Points and Four Status Tiers That Reward Repeat Purchase
Customers earn points on every dollar and on high-value actions — leaving a review, following on Instagram and TikTok, signing up for SMS, sharing their birthday, and completing repeat purchases — feeding ONE/SIZE a steady stream of first-party data. Spend-based status climbs from Beauty Bestie to Baddie, Icon, and Legend, with higher tiers unlocking richer point multipliers, early access, and exclusive redemptions. Points redeem directly at the cart, inside the customer’s normal checkout flow.
Free-Product Redemption, Referrals, and Gamified Engagement
A “Free Glam” free-product redemption layer turns points into a tangible payoff — the moment a customer feels the program pay off. A Give $15 / Get $15 referral program turns happy customers into a low-cost acquisition channel, while achievements, product voting, and limited-time sweepstakes keep members engaged between purchases and give ONE/SIZE rich signal on what to launch next.
Social Loyalty That Turns Followers Into Members
Rewarding social engagement, referrals, and community to convert reach into repeat purchase
ONE/SIZE Beauty Rewards meets customers where they already are. Members earn points for following ONE/SIZE on Instagram, TikTok, and Facebook, for signing up for SMS, and for sharing their birthday — turning passive social reach into enrolled members and first-party data. A Give $15 / Get $15 referral program and tag-and-post sweepstakes turn the community into an acquisition channel, while product voting invites members into the brand’s launch decisions. Every signal flows into Klaviyo and Attentive to power personalized welcome, tier-upgrade, birthday, referral, and points-reminder journeys that bring customers back to DTC.
Powering ONE/SIZE’s Next Purchase Cycle
Setting a new standard for social-first beauty loyalty — what results did ONE/SIZE achieve with Bubblehouse
With Bubblehouse, ONE/SIZE now has a loyalty system built to convert its social reach into owned, repeat-purchasing customers. A points-and-tiers structure spanning the storefront, social earning across Instagram, TikTok, and Facebook, free-product redemption, referrals, and Klaviyo lifecycle journeys replaced a generic rewards setup with a dynamic, fully branded — and measurable — experience. Within the first 90 days of redemption, first-time redeemers were +43.3% more likely to repeat, placed +1.61 more orders, and returned nearly a month sooner than comparable customers who had not yet redeemed. The result is a loyalty journey that deepens engagement, accelerates the next order, and structurally protects retention across every cycle a customer stays.
Schedule a call today to learn how Bubblehouse can transform your retention strategy into a scalable and impactful loyalty system.
