How Eberjey partners with Bubblehouse to build a tier-only luxury loyalty system
What we've done
Eberjey partnered with Bubblehouse to launch The Loyalty Program, a tier-only loyalty system with no points, no widgets, and nothing that discounts the brand's premium positioning. Three spend-based tiers unlock a ladder of experiential benefits, from private sales to VIP events to Give a Gift, Get a Gift, delivered through a custom UI designed to Eberjey's refined aesthetic and replicated in full at retail through Shopify POS. Members now repurchase at more than double the rate of non-members and generate 90% more revenue per customer.
Eberjey came to Bubblehouse from Yotpo, where a points-first architecture and limited experiential features made a tier-only program impossible to build. Bubblehouse designed the system around what luxury retail rewards: status, access, and service, with spend as the only currency.
Eberjey
Co-founders Ali Mejia and Mariela Rovito launched Eberjey in Miami in 1996 to make sleepwear that put the wearer first, in a market that prioritized how lingerie looked over how it felt. The brand's signature PJ sets built a devoted following, and Eberjey now spans women's, men's, and children's collections, sold through its site, its own retail stores, and premier retailers like Nordstrom and Saks Fifth Avenue. Its promise: For the Softer Side of Life.
A brand built on how customers feel needed a loyalty program that felt the same. Discount banners and points balances would cheapen an experience Eberjey spent decades elevating. The brand needed loyalty that behaves like luxury retail.
Build loyalty worthy of a premium brand, without points or discounts diluting it
Points programs run on discounts, and discounts erode exactly what a premium brand works hardest to build. Eberjey wanted to reward its best customers without training them to wait for a markdown, which meant a tier-only system where spend unlocks status, and status unlocks experiences.
Its incumbent platform couldn't deliver that. On Yotpo, Eberjey found the feature set too limited for experiential benefits and the architecture unable to power a program without points. The loyalty experience also had to meet the brand's design standard, online and in its retail stores, where a generic rewards widget would sit like a price tag on silk.
"In a sea of one-size-fits-all loyalty programs, Bubblehouse stood out for their willingness to build something bespoke. Their flexibility and partnership allowed us to create a program that reflects our brand values and better supports customer retention. Highly engaged, strategically aligned, and execution-focused—everything you want in a vendor relationship."
Eberjey Rewards
A Tier-Only Loyalty System
Status and spend, with no points to dilute the brand
The Loyalty Program runs on three tiers. Every shopper who joins enters Tier 1, and annual spend moves members into Tier 2 and Tier 3. No points to count, no currency to convert, no math at checkout. Members track their spend and their progress toward the next tier, and every dollar spent with the brand carries them up the ladder.
Bubblehouse's design team built the program's UI to Eberjey's standard: soft palette, editorial typography, and full-bleed brand photography, integrated into the site as if the brand had designed it in-house. The loyalty page reads like a page from Eberjey's catalog rather than a rewards widget bolted on.
Social Tracking & Content Challenges
Rewarding the content the community already creates
Rewards that feel like luxury retail, at every tier
The benefits ladder trades discounts for experiences, deepening at each tier:
Tier 1, from the first signup: a welcome offer on the next purchase, a welcome gift, a birthday benefit during the member's birthday month, and access to members-only private sales.
Tier 2, for returning customers: everything above, plus exclusive in-store events, early access to new products, pre-orders on upcoming launches, and surprise gifts and service perks, the unannounced touches that luxury customers remember.
Tier 3, for the brand's best: express 2-day shipping on every order, VIP promotional events, and Give a Gift, Get a Gift, which rewards members with a voucher for gifting Eberjey to someone else, turning the brand's most natural behavior, gifting, into a loyalty loop.
Access, service, and recognition compound as members climb, and the results show in the numbers: members place orders 10% larger and repurchase at more than double the rate of non-members.
Omnichannel Loyalty Through Shopify POS
A mirrored experience for online and retail
The same experience at the boutique counter as on the site
Eberjey's retail stores anchor the brand experience, so the loyalty system runs there too. Through Bubblehouse's full Shopify POS integration, members earn tier progress, redeem their benefits, and track spend in-store exactly as they do online. A member shopping at the boutique gets recognized at the counter, her purchase counts toward her next tier, and her benefits follow her whichever door she walks through.
One profile, one status, every channel. For a brand whose customers shop both the site and the store, loyalty without POS would only see half the customer.
The Results
What Eberjey achieved with Bubblehouse
Eberjey replaced a points platform that couldn't match its positioning with a tier-only system that extends it. More than half of loyalty members go on to purchase again, against under a quarter of non-members, and members deliver 90% more revenue per customer at a 10% higher average order value. Loyalty now works the way the brand does: quiet, elevated, and built on how customers feel.
Schedule a call today to learn how Bubblehouse can transform your retention strategy into a scalable and impactful loyalty system.