How OVME Built a Member-Differentiated Referral Program on Zenoti with Bubblehouse
How OVME Built a Member-Differentiated Referral Program on Zenoti with Bubblehouse
OVME partnered with Bubblehouse to replace a manual referral process with a fully integrated Zenoti referral program. Branded “Glow & Tell”, it rewards members and non-members differently, deposits referral credit directly into each guest’s profile, and stacks with existing promotions.
Why OVME needed a new referral program
As OVME scaled, referral mechanics had outgrown the manual tooling studios used to run them. Credit was reconciled by hand, referral discounts conflicted with promotions, and there was no single source of truth. OVME needed a referral program for Zenoti that was automatic, trackable, and member-aware.
Why OVME chose Bubblehouse
OVME chose Bubblehouse to design and run the program end to end, including ownership of the Zenoti integration. Customers see a branded “Glow & Tell” page, while studio teams see referral credit directly in the guest’s Zenoti profile.
What makes “Glow & Tell” different
Non-members receive a Give $50 / Get $50 offer, while members receive Give $100 / Get $50. If a referred guest later becomes a member, the original referrer earns an additional conversion bonus.
How the Zenoti integration works
Rewards are issued as Zenoti gift cards written into the guest profile. Bubblehouse listens for conversion events, checks membership status, deposits the correct credit automatically, and matches guests by email, phone, or name.
Reward structure at a glance
| Audience | Give | Get | Extra |
|---|---|---|---|
| Non-members | $50 | $50 | Stacks with new-guest offer |
| Members | $100 | $50 | Membership conversion bonus |
| Referred guests | — | $50 credit | Deposited into Zenoti profile |
The results so far
The program launched in 2026 and replaced OVME’s manual process. Referral credit now applies automatically, stacks with other offers, and gives OVME clean profile-level attribution across 28+ locations.
What’s next: loyalty on Zenoti
OVME and Bubblehouse are now scoping a full loyalty program with membership tiers, points multipliers, birthday rewards, and product-line incentives.
In their own words
“Now the credit sits in the guest’s Zenoti profile and applies at checkout.”
“We built directly against the Zenoti API so rewards behave like a native part of the platform.”
About Bubblehouse
Bubblehouse is an enterprise loyalty, referrals, and rewards platform serving 550+ brands across 15+ commerce platforms.
About OVME
OVME is a medical aesthetics company with studios across the U.S., offering expert-led aesthetic treatments, facials, and skincare.
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