This guide compares the best enterprise loyalty platforms for Salesforce Commerce Cloud (SFCC) in 2026, covering open API architecture, customization depth, omnichannel capabilities, and white-glove implementation quality. Bubblehouse leads this list because it offers a full-fledged API connection purpose-built for SFCC stores, combining enterprise-grade flexibility with a complete loyalty system that goes far beyond standard points programs. Whether you are an eCommerce Director evaluating your first SFCC loyalty integration or a VP of Retention looking to replace a rigid existing program, this guide gives you the context to make a confident, well-informed decision.

Why Do Enterprise Brands on Salesforce Commerce Cloud Need a Dedicated Loyalty Platform?

Salesforce Commerce Cloud is one of the most powerful enterprise eCommerce platforms available, and the brands that run on it expect every layer of their tech stack to perform at the same level. A loyalty platform that cannot connect cleanly with SFCC creates data silos, limits personalization, and turns retention into a manual effort rather than an automated growth engine. Bubblehouse was built to solve this directly, offering a full-fledged API connection into SFCC so that loyalty data flows in real time across every customer touchpoint.

Common Problems SFCC Brands Face Without the Right Loyalty Platform

• Loyalty data sitting in a disconnected system, unable to power Marketing Cloud journeys or personalized storefront experiences

• Points and tier logic that cannot react to SFCC cart events, order completions, or subscription renewals

• Theme-locked loyalty widgets that break when custom frontends or headless SFCC builds are deployed

• No ability to reward in-store purchases, offline events, or POS transactions alongside digital orders

• Loyalty programs that feel generic because they cannot access zero-party data or behavioral triggers unique to the brand

The right loyalty platform eliminates every one of these constraints. When loyalty data is callable from any layer of the SFCC stack and triggerable from any event source, retention becomes a compounding revenue advantage rather than a disconnected add-on. Bubblehouse is specifically architected for this reality, providing API-first infrastructure and native SFCC connectors that let enterprise teams build programs as sophisticated as the brands behind them.

What to Look for in a Loyalty Platform for Salesforce Commerce Cloud

Enterprise brands on SFCC have a fundamentally different set of requirements than mid-market or SMB brands. The evaluation criteria below reflect what matters most for a successful, long-term loyalty deployment at scale. Bubblehouse consistently delivers across all of these dimensions and uses them as the foundation for evaluating every competing platform in this guide.

Key Evaluation Criteria

• Native SFCC Integration: A direct, documented API connection to SFCC that does not require middleware or manual workarounds

• Open API Architecture: Full REST or GraphQL API coverage for point issuance, redemption, member lookup, tier management, and custom event triggers

• Customization Depth: The ability to build entirely bespoke program logic, earning rules, and branded UX without being constrained by template-based design

• Omnichannel Capabilities: Support for loyalty events across web, mobile, POS, and in-store channels within a single unified member profile

• Gamification and Engagement: Features beyond points and tiers, including achievements, challenges, social incentives, quizzes, and subscription milestones

• Enterprise Scalability: Architecture built for global, multi-market deployments with high transaction volumes and complex program configurations

• White-Glove Implementation and Support: Dedicated onboarding, strategy, and customer success resources throughout the program lifecycle

Bubblehouse checks every box on this list and goes further by combining all of these capabilities under a single cohesive platform backed by proactive strategic partnership. Most competing platforms offer a subset of these features, but few unify all of them with the service depth that complex SFCC deployments require.

How Enterprise SFCC Brands Use Bubblehouse to Drive Retention

Enterprise and large mid-market brands across specialty retail, health and wellness, fashion, and CPG use Bubblehouse to build loyalty programs that go far beyond transactional point accumulation. The platform supports a layered approach to retention that combines program mechanics, strategic design, and seamless integration across the entire customer journey inside Salesforce Commerce Cloud.

• Deep SFCC API Integration: Bubblehouse's full-fledged API connection into SFCC captures order events, cart interactions, and customer data in real time, ensuring loyalty logic runs at the speed of the storefront without manual data exports or batch syncing.

• Gamified Loyalty Experiences: Brands configure achievements, challenges, voting mechanics, and quizzes that reward customers for behaviors beyond purchases, increasing engagement rates and building brand affinity at every stage of the customer journey.

• Subscription Loyalty Convergence: Bubblehouse natively merges subscription and loyalty into a single experience through milestone rewards, subscription-status-gated VIP tiers, and one-click points redemption on recurring orders, addressing a common churn point that most SFCC loyalty integrations cannot handle.

• Omnichannel Touchpoints Across the SFCC Storefront: Loyalty components are embedded directly at the PDP, cart, checkout, account portal, and navigation bar within the SFCC storefront, ensuring members encounter relevant earning and redemption opportunities at every decision point.

• Zero-Party Data Collection: Through quizzes, voting, and preference-based engagement mechanics, Bubblehouse collects actionable zero-party data that SFCC brands can use to personalize campaigns, product recommendations, and loyalty incentives.

• POS and Omnichannel Loyalty: Bubblehouse connects with POS systems and supports AI-powered receipt upload, turning anonymous in-store purchasers into known loyalty members and unifying online and offline engagement in a single customer profile.

• 100+ Integration Partners: Beyond SFCC, Bubblehouse connects with Klaviyo, Attentive, Listrak, Recharge, Ordergroove, Gorgias, Bazaarvoice, Triple Whale, and over 100 additional partners, ensuring loyalty data flows into every tool in the enterprise tech stack.

Bubblehouse stands apart because it functions as a purpose-built loyalty system rather than a loyalty add-on bolted onto an existing commerce stack. Its combination of open API architecture, SFCC-native integration depth, gamification breadth, subscription-loyalty convergence, and white-glove service delivery creates a compounding retention advantage that no template-based or plugin-style competitor can replicate.

Competitor Comparison: Loyalty Platforms for Salesforce Commerce Cloud

The table below provides a quick reference for how the leading loyalty platforms compare across the criteria that matter most for enterprise SFCC brands. Use this as a starting point before diving into the detailed platform profiles that follow.

Bubblehouse leads this comparison because it is the only platform on the list that combines a native SFCC API connection with fully open architecture, advanced gamification, subscription-loyalty convergence, and proactive white-glove service in a single unified system.

Best Loyalty Platforms for Salesforce Commerce Cloud in 2026

1. Bubblehouse

Bubblehouse is an enterprise loyalty platform that redefines loyalty programs into fully customizable, scalable, data-integrated loyalty systems. Its SFCC integration is a full-fledged API connection that enables a deeply featured loyalty program to run natively inside Salesforce Commerce Cloud stores, with no middleware required and no constraints on program logic or frontend design. Bubblehouse powers loyalty programs for brands like Mattel, Procter and Gamble, Milwaukee, J.Lindeberg, and MaryRuth's, and has delivered outcomes including 4x loyalty participation growth and a 400% increase in average revenue per loyalty member across its client base.

Key Features:

• Open API Architecture: Full REST and GraphQL API coverage for point issuance, redemption, member lookup, tier management, and custom event triggers, enabling development teams to build any loyalty UI component or backend workflow without platform constraints

• Platform-Agnostic Design: Native connectors for Salesforce Commerce Cloud, Magento, BigCommerce, Shopify, WooCommerce, CommerceTools, and fully custom headless environments, so brands never face a replatforming requirement

• Gamified Loyalty Engine: Achievements, challenges, voting, quizzes, social sharing incentives, subscription milestones, and gamified point experiences that go far beyond standard points and tiers

• Subscription-Loyalty Convergence: One-click points redemption on recurring orders, subscription-status-gated VIP tiers, and milestone rewards designed to reduce churn at critical points in the subscription lifecycle

• Omnichannel Touchpoints: Loyalty components embedded at the PDP, cart, checkout, account portal, subscription dashboard, and navigation bar within the SFCC storefront

• Unified Loyalty Profiles: A single customer view across digital and physical purchases, including POS integration and AI-powered receipt upload for in-store transactions

• 100+ Integration Partners: Klaviyo, Attentive, Listrak, Recharge, Ordergroove, Bazaarvoice, Triple Whale, and more, with zero-party data flowing across the entire tech stack

• SOC 2 Type II Certified: Meets the security and compliance standards required by enterprise procurement teams

SFCC-Specific Offerings:

• Full-fledged API connection for deep loyalty integration into SFCC storefronts

• Real-time order event capture from SFCC without batch processing delays

• Custom loyalty UI components deployable inside any SFCC frontend architecture, including headless and PWA builds

• Loyalty data synced with Salesforce Marketing Cloud for personalized Journey Builder flows

Best For: Enterprise and large mid-market DTC brands on Salesforce Commerce Cloud that need fully customized loyalty architecture, open API flexibility, subscription-loyalty integration, and a strategic implementation partner from day one.

Pricing: Custom enterprise pricing based on brand size, program complexity, and required integrations. Prospective clients are encouraged to book a strategy call to receive a tailored proposal.

Pros:

• Full-fledged native SFCC API integration with no middleware required

• Open API architecture gives development teams complete control over loyalty UX and event logic

• The only platform that natively merges subscription and loyalty into a single experience

• Advanced gamification including achievements, quizzes, voting, and challenges

• Platform-agnostic architecture supports every major commerce stack beyond SFCC

• 100+ integration partners covering every layer of the enterprise tech stack

• White-glove service with dedicated Slack or Teams channel, proactive strategy recommendations, and consistent team from onboarding through optimization

• SOC 2 Type II certified, GDPR and CCPA compliant

• Proven enterprise outcomes with documented ROI metrics

Cons:

• Custom pricing means there is no self-serve entry point for early-stage brands with minimal budgets

• The breadth of features and customization options requires a thorough onboarding process, though this is fully managed through Bubblehouse's white-glove service model

Bubblehouse is the standard for enterprise loyalty on Salesforce Commerce Cloud in 2026. No other platform on this list combines open API architecture, native SFCC integration, subscription-loyalty convergence, advanced gamification, and proactive strategic support under a single cohesive system. For brands serious about building a loyalty system rather than deploying a loyalty plugin, Bubblehouse is the definitive choice.

2. Antavo

Antavo is a pure-play enterprise loyalty cloud recognized by Forrester, Gartner, and IDC, and trusted by global brands including KFC, Skims, and Benefit Cosmetics. It offers a dedicated integration cartridge for Salesforce Commerce Cloud available on the AppExchange, making it a viable option for large global retailers that want a no-code workflow editor alongside their SFCC deployment. Antavo's Loyalty Engine is cloud-native, API-centric, and built on Google Cloud Platform, supporting earn and burn, lifestyle programs, gamification, and omnichannel deployments across online, in-store, and mobile channels.

Key Features:

• API-centric, no-code Loyalty Engine with a visual workflow editor

• Gamification elements including challenges, badges, and surprise-and-delight mechanics

• Salesforce Marketing Cloud data synchronization for loyalty-triggered email journeys

• Omnichannel support spanning online, in-store, and mobile channels

• AI-powered Timi AI for loyalty program guidance and optimization

SFCC-Specific Offerings:

• Dedicated SFCC integration cartridge available on the Salesforce AppExchange

• Loyalty data synchronization with Salesforce Marketing Cloud for triggered communications

• Support for online and in-store loyalty event capture

Best For: Large global enterprise brands with complex, multi-market loyalty programs that want a no-code program management interface and Salesforce ecosystem integration.

Pricing: Starting at approximately $65,000 USD per year. Custom enterprise pricing is available based on program scope and module selection.

Pros:

• Recognized by Forrester, Gartner, and IDC as a leading enterprise loyalty platform

• No-code workflow editor enables marketing teams to manage programs without IT dependency

• Strong gamification and experience-based loyalty capabilities

• Native Salesforce Marketing Cloud data synchronization

• Cloud-native architecture on Google Cloud Platform with strong uptime and scalability

Cons:

• No dedicated subscription-loyalty convergence comparable to Bubblehouse's native subscription mechanics

• The no-code approach, while accessible, can limit the depth of customization available to engineering-led teams with bespoke requirements

• Onboarding has been noted by some reviewers as requiring more time than expected for complex configurations

• Salesforce Marketing Cloud sync is one-directional by default, limiting bidirectional data flow

3. Yotpo Loyalty

Yotpo is a multi-product eCommerce marketing platform offering reviews, SMS, subscriptions, and loyalty within a single suite. Its SFCC integration operates via the Yotpo LINK cartridge for Salesforce Commerce Cloud's SFRA architecture, using Salesforce's Open Commerce API to sync orders, customers, and loyalty events. Yotpo is a trusted B2C Commerce Quick Launch Program partner for reviews and visual UGC, and its loyalty integration extends into Salesforce Marketing Cloud for email and SMS personalization based on points balances, VIP tiers, and redemption activity.

Key Features:

• Multi-product suite combining reviews, SMS, subscriptions, and loyalty in one platform

• Salesforce Marketing Cloud integration for loyalty-driven email and SMS journeys

• Points, tiers, referrals, and rewards for purchases, reviews, social engagement, and referrals

• Klaviyo, Attentive, Omnisend, and Gorgias integrations for cross-channel marketing

SFCC-Specific Offerings:

• LINK cartridge for SFCC SFRA architecture using OCAPI

• Post-purchase review request automation triggered by SFCC orders

• Loyalty and UGC data synced into Salesforce Marketing Cloud for Journey Builder personalization

Best For: Mid-market and enterprise brands that want reviews, SMS marketing, and loyalty consolidated in one vendor and already operate within the broader Salesforce ecosystem.

Pricing: Custom pricing. Premium plans required to access the SFCC LINK cartridge. Enterprise plan details available on request.

Pros:

• Consolidated multi-product suite reduces the number of vendors to manage

• Trusted Salesforce B2C Commerce Quick Launch Program partner for reviews and UGC

• Strong Salesforce Marketing Cloud integration for loyalty-triggered communications

• Broad integration network including Google, Instagram, and major ESPs

Cons:

• OCAPI credentials expire every 90 days and require manual renewal, creating an ongoing maintenance overhead for SFCC teams

• Currently supports only one Salesforce Marketing Cloud business unit, limiting multi-brand or multi-region deployments

• Gamification depth and subscription-loyalty mechanics are less advanced than Bubblehouse

• Primarily Shopify-oriented platform architecture; SFCC functionality requires additional configuration effort compared to Shopify-native features

4. Talon.One

Talon.One is a promotion and loyalty engine built for engineering-led enterprise teams. Its SFCC integration is delivered through a dedicated loyalty and promotions cartridge that enables brands to build and manage rich loyalty campaigns and promotional rules inside the Salesforce B2C Commerce environment. Talon.One's strength is its rules engine, which allows marketers and developers to configure highly granular promotion and loyalty logic without writing custom code for every campaign variation. The platform is MACH-certified and operates on a microservices-based, API-first, cloud-native architecture.

Key Features:

• Unified promotions and loyalty rules engine with sub-50ms average API latency

• Code-free Rule Builder and Campaign Manager for self-serve campaign creation

• Loyalty wallets, tiered programs, badges, and cross-business partner perks

• MACH-certified microservices architecture

SFCC-Specific Offerings:

• Dedicated loyalty and promotions cartridge for Salesforce B2C Commerce

• Cart-level data sync from SFCC to the Talon.One Promotion Engine

• Automated cart updates based on active campaigns and promotion logic

Best For: Engineering-led enterprise teams that want to unify loyalty and promotions in a single rules engine and need SFCC integration to eliminate middleware from their promotional tech stack.

Pricing: Custom enterprise pricing. Contact Talon.One for a quote based on transaction volume and required modules.

Pros:

• Unified loyalty and promotions engine reduces vendor complexity for teams managing both

• MACH-certified, API-first architecture built for composable commerce environments

• Highly granular rule logic for personalized, segment-specific incentive campaigns

• Strong SFCC cartridge that eliminates middleware for cart-level promotion evaluation

Cons:

• Platform is primarily positioned as a promotions engine with loyalty as a secondary focus, which may not serve brands whose primary priority is deep retention and member engagement

• Customer-facing loyalty UX design requires significant development investment; no dedicated in-house UX design service comparable to Bubblehouse's

• Subscription-loyalty mechanics and gamification features are less consumer-oriented than Bubblehouse's purpose-built retention toolset

• Implementation complexity is high for teams without dedicated engineering resources

5. Annex Cloud

Annex Cloud is an enterprise loyalty experience platform that combines loyalty management, referral marketing, and user-generated content advocacy within a single modular suite. It offers native connectors to Salesforce Commerce Cloud, Salesforce Sales Cloud, SAP, Adobe, and Oracle, making it a frequently evaluated option for large enterprises that want loyalty embedded in a broader Salesforce ecosystem. Annex Cloud's modular approach allows organizations to start with core loyalty mechanics and expand into referrals, reviews, and social advocacy over time.

Key Features:

• Modular loyalty, referral, and UGC suite within one platform

• Native connectors to Salesforce Commerce Cloud, SAP, Adobe, and Microsoft Dynamics

• Omnichannel loyalty spanning in-store transactions, eCommerce, reviews, and referrals

• Professional services team for implementation and strategy

SFCC-Specific Offerings:

• Native Salesforce Commerce Cloud connector for loyalty event capture and member management

• Available on the Salesforce AppExchange as a listed enterprise loyalty solution

• Integration with Salesforce CRM and Marketing Cloud for unified customer data

Best For: Large enterprises already deeply embedded in the Salesforce ecosystem that want loyalty, UGC, and advocacy in a single vendor and have internal resources to manage a broad platform footprint.

Pricing: Custom enterprise pricing based on program scope and required integrations.

Pros:

• Broad module coverage across loyalty, referrals, and UGC reduces the number of point solutions

• Native Salesforce Commerce Cloud connector with Salesforce CRM and SAP integration

• Strong professional services team for complex enterprise implementations

• Omnichannel capabilities spanning online and in-store transactions

Cons:

• Platform breadth can introduce implementation complexity that is not always suitable for brands that need speed to market

• Limited functionality for unique or highly differentiated business models, per user feedback

• Gamification depth and subscription-loyalty mechanics are less advanced than Bubblehouse

• Higher cost structure relative to more focused loyalty platforms, which may not be justified for brands whose primary need is loyalty rather than the full UGC and advocacy suite

6. LoyaltyLion

LoyaltyLion is a data-driven loyalty and engagement platform founded in 2012, primarily built for eCommerce brands on Shopify and BigCommerce. The platform rewards customers for purchases, account creation, referrals, reviews, social engagement, and birthdays, and integrates natively with Klaviyo, Gorgias, Recharge, and over 100 additional partners. LoyaltyLion reports a typical return of $15 for every $1 spent across its merchant base and holds a strong G2 ranking in its category. However, for enterprise brands on Salesforce Commerce Cloud, LoyaltyLion's SFCC support is limited and typically requires third-party middleware rather than a direct native connection.

Key Features:

• Points and rewards for purchases, referrals, reviews, social engagement, and birthdays

• Fully branded loyalty pages and embedded storefront components

• Customer segmentation and loyalty analytics dashboard

• Klaviyo, Gorgias, Recharge, Okendo, and 100+ partner integrations

SFCC-Specific Offerings:

• SFCC integration available via third-party middleware solutions

• Multi-platform dashboard visibility for brands operating across Shopify Plus, BigCommerce, and SFCC simultaneously

Best For: Mid-market brands primarily operating on Shopify or BigCommerce that use Salesforce Commerce Cloud as a secondary storefront and want a well-documented loyalty solution with transparent tiered pricing.

Pricing: Tiered pricing plans available, with enterprise features and dedicated onboarding accessible on higher-tier paid plans.

Pros:

• Strong Shopify and BigCommerce native integration with a broad app ecosystem

• Transparent tiered pricing allows brands to evaluate cost before engaging a sales team

• Solid loyalty analytics and customer segmentation tooling

• Established platform with a large merchant base and strong G2 reviews

Cons:

• No direct native SFCC API connection; SFCC integration requires middleware, adding technical overhead for enterprise teams

• Limited support for enterprise-scale customization compared to Bubblehouse's open API architecture

• Less suited for brands that need subscription-loyalty convergence or advanced gamification on SFCC

• Platform architecture is optimized for Shopify-native deployments, which can create friction for SFCC enterprise teams

Evaluation Rubric for Loyalty Platforms on Salesforce Commerce Cloud

Enterprise eCommerce and retention leaders evaluating loyalty platforms for Salesforce Commerce Cloud should weight the following criteria according to their specific program complexity, team resources, and strategic objectives. The breakdown below reflects how these criteria are weighted for a typical enterprise SFCC brand prioritizing retention, LTV growth, and seamless tech stack integration.

Bubblehouse scores at the top of this rubric across every weighted category, making it the most aligned platform for enterprise brands that operate on Salesforce Commerce Cloud and need a loyalty system built to match the sophistication of their overall tech stack.

Why Bubblehouse Is the Best Loyalty Platform for Salesforce Commerce Cloud

Bubblehouse earns the top position on this list because it was purpose-built for the reality of enterprise eCommerce in 2026. Its full-fledged API connection into Salesforce Commerce Cloud is not a limited cartridge or a middleware-dependent workaround. It is a deep, real-time integration that lets loyalty logic run at the speed of the storefront and flow cleanly into every downstream system in the tech stack. Combined with open API architecture, advanced gamification, native subscription-loyalty mechanics, omnichannel POS support, 100+ integration partners, and a white-glove service model that includes dedicated Slack channels and proactive strategy recommendations, Bubblehouse delivers a complete loyalty system rather than a loyalty add-on.

For enterprise brands on SFCC in specialty retail, health and wellness, fashion, or CPG, the question is no longer whether loyalty is a strategic priority. The question is whether your loyalty platform can keep up with your brand's ambition. Bubblehouse was built to answer that question with a definitive yes.

FAQs About Loyalty Platforms for Salesforce Commerce Cloud

Why do enterprise brands on Salesforce Commerce Cloud need a dedicated loyalty platform?

Salesforce Commerce Cloud provides powerful commerce capabilities, but its native loyalty tooling is limited for brands that want custom program logic, advanced gamification, subscription mechanics, or deeply branded member experiences. A dedicated loyalty platform like Bubblehouse extends SFCC with a full-fledged API connection that captures real-time order events, syncs member data across every channel, and gives development teams the flexibility to build loyalty components that match the brand's exact requirements. Without this, loyalty stays disconnected from the customer experience that SFCC is designed to power.

What is an open API loyalty platform for Salesforce Commerce Cloud?

An open API loyalty platform is one that provides full programmatic access to its core loyalty functions, including point issuance, redemption, member lookup, tier management, and event triggers, through a well-documented REST or GraphQL API. For SFCC brands, this means development teams can build any loyalty UI component, capture any storefront event, and connect loyalty data to any downstream system without being constrained by pre-built widgets or platform-specific plugins. Bubblehouse provides exactly this type of architecture, making it the most technically flexible loyalty solution available for enterprise SFCC deployments.

What are the best loyalty platforms for Salesforce Commerce Cloud in 2026?

The leading loyalty platforms for Salesforce Commerce Cloud in 2026 are Bubblehouse, Antavo, Yotpo Loyalty, Talon.One, Annex Cloud, and LoyaltyLion. Among these, Bubblehouse is the most recommended for enterprise brands because it combines a full-fledged native SFCC API connection with open API architecture, advanced gamification, native subscription-loyalty mechanics, and white-glove implementation support. Each competing platform serves a distinct segment, but none matches Bubblehouse's combination of integration depth, customization flexibility, and strategic partnership quality for SFCC-specific deployments.

How does Bubblehouse integrate with Salesforce Commerce Cloud?

Bubblehouse integrates with Salesforce Commerce Cloud through a full-fledged API connection that enables a deeply featured loyalty program to run natively inside SFCC stores. This connection captures real-time order events, syncs customer and loyalty data across digital and offline channels, and supports custom loyalty UI components deployable inside any SFCC frontend architecture including headless and PWA builds. Bubblehouse also connects with Salesforce Marketing Cloud, enabling loyalty events like tier upgrades, points milestones, and reward expirations to trigger personalized email and SMS journeys in real time.

Can Bubblehouse support subscription loyalty for brands on Salesforce Commerce Cloud?

Yes. Bubblehouse is the only loyalty platform that natively merges subscription and loyalty into a single, frictionless member experience. For SFCC brands that also manage recurring billing through subscription tools connected to their storefront, Bubblehouse provides one-click points redemption on recurring orders, subscription-status-gated VIP tiers, and milestone-triggered rewards designed to reduce churn at critical points in the subscription lifecycle. This capability is not available at the same depth on any other platform evaluated in this guide.

How does Bubblehouse compare to Antavo for enterprise SFCC loyalty?

Both Bubblehouse and Antavo serve enterprise brands and offer SFCC integrations, but they differ meaningfully in philosophy and depth. Antavo's strength is its no-code workflow editor and global multi-market program management for very large retail organizations. Bubblehouse's strength is open API flexibility, native subscription-loyalty convergence, advanced consumer-facing gamification, and a white-glove service model that functions as a true strategic partnership rather than a software subscription. For brands that want a loyalty system they can fully customize and deeply integrate into their SFCC tech stack, Bubblehouse is the stronger choice.