The first issue with their referrals solution was that it was largely manual to manage. The team had to track referrals for both the person being referred and the referrer. Further, they need to issue rewards manually, by sending out gift cards to both parties. There were also limitations in the brand’s gift card system itself, with just a handful of retailers and brands represented and few options to incentivize customers. Upway needed a fully automated, integrated, and scalable referral system that could deliver a seamless experience for both customers and the team. To help them achieve this goal, the brand partnered with Bubblehouse and built an on-brand, flexible referral program to grow advocacy alongside sales and expansion.