How Legendairy Milk grew subscription acquisition by 32% and loyalty participation by 4x with Bubblehouse & Flowium
What we've done
Legendairy Milk partnered with Bubblehouse (via Flowium) to transform its fragmented loyalty program into “Legendairy Rewards,” fully integrated with its Recharge-powered subscription flow. The result: a 32% lift in subscription conversions, 4× growth in loyalty participation, and an impressive 39× ROI.
As Legendairy Milk scaled, its existing Smile.io-based loyalty program lacked cohesion with subscriptions and engagement. Partnering with Bubblehouse and Flowium, the brand launched “Legendairy Rewards” with streamlined redemption, automatic VIP tiers, personalized email/SMS flows, and gamified experiences. The results: +32% in subscriptions, 4× more loyalty activity, and a 39× ROI.
Legendairy Milk
Founder Luna Feerhan launched Legendairy Milk in 2015 to provide supplemental nutrition to new moms struggling with breastfeeding. Since then, the brand has expanded on that mission, striving to be the gold standard for products and services geared toward birth, breastfeeding, and beyond.
With nearly one million followers online, Legendairy Milk has built a trusted community around both education and health to support women throughout every stage of motherhood with high-quality products and expert-backed resources.
As Legendairy Milk rapidly scaled, two major things became apparent. They had a strong opportunity to deepen customer relationships and recurring revenue through their subscription experience. Unfortunately, a stagnant loyalty program with limited integration into their customer journey held them back. While they had an existing rewards program powered by Smile.io, it lacked the advanced functionality needed to connect subscriptions (powered by Recharge) and loyalty into one seamless experience. Key features that help bolster retention and extend lifetime value were missing.
While they had an existing rewards program powered by Smile.io, it lacked the advanced functionality needed to connect subscriptions (powered by Recharge) and loyalty into one seamless experience. Key features that help bolster retention and extend lifetime value were missing.
Limited incentive options tied to subscriptions and weak integration touchpoints turned Legendairy Milk’s loyalty program into a disjointed experience that confused customers and didn’t reflect the level of engagement the brand had built within its broader community.
To move forward, Legendairy Milk needed more than just another plug-and-play loyalty app. They needed a highly visible, robust loyalty system—one integrated tightly with Recharge to elevate the customer experience and make subscriptions even more sticky.
Luckily, Legendairy Milk partnered with Bubblehouse, and it’s been smooth sailing ever since.
“The team at Bubblehouse gave us the technology and strategic guidance we needed to turn our stagnant loyalty program into one that truly drives our businesses forward. The increase in subscription revenue and loyalty participants provides us with a new lever for sustainable long-term growth.”
Deeper connections
Between subscriptions and loyalty
With Bubblehouse’s subscriptions and loyalty capabilities, Legendairy Milk launched Legendairy Rewards. Built on Bubblehouse’s flexible platform and native Recharge integration, the program connected every part of the subscriber journey into a single, fluid experience with a unique rewards structure tailored to Legendairy Milk’s customer needs.
High-value rewards for new subscribers
To accelerate subscription adoption, Legendairy Rewards offers 60 points for starting a subscription, in addition to a 15% “subscribe and save” discount. The combination of savings and rewards delivers immediate, high-perceived value and gives customers a reason to commit long-term.
VIP status for subscribers
Every great loyalty system includes a mix of offers to create the perfect reward structure. For Legendairy Rewards, this meant tiered rewards where subscribers automatically gain access to the “Queen” tier, unlocking exclusive perks without needing to meet traditional spend thresholds. This approach turns subscription enrollment into an automatic upgrade, increasing perceived status and brand affinity from day one.
An intuitive and highly visible
Loyalty journey
With Bubblehouse’s advanced functionality and flexible platform, Legendairy Milk turned their loyalty vision into a reality—delivering an improved experience that’s easy to use and deeply integrated across the customer journey.
Streamlined redemption to increase usage
The redemption process was completely revamped. Legendairy Rewards now features an intuitive points slider where members can view their available rewards and choose how much to apply to an order. Bubblehouse’s deep integration with Recharge allows points to be applied to subscriptions with a single click, removing friction, boosting redemption rates, and making loyalty confusion a thing of the past.
Multiple touchpoints for program visibility
Legendairy Milk wanted their loyalty program to be visible throughout the customer journey, not buried in a tab, footer, or rewards link. With Bubblehouse’s flexible platform, the brand implemented loyalty across key touchpoints to drive adoption and usage, including:
Timely, relevant communication
To keep loyalty members engaged
Together with Bubblehouse partner agency Flowium, Legendairy Milk launched a full suite of triggered email and SMS communications, powered by Bubblehouse’s Klaviyo integration, to keep members informed, motivated, and engaged. Flows include:
Referral share / success flows
Monthly points reminder
Points expiration reminder
Birthday reward notification
New VIP tier reached notification
Points / free product redeemed notification
"Our work with Legendairy Milk demonstrates how email marketing and loyalty programs can create a powerful customer experience when properly integrated. We set up an email marketing strategy centered around their Bubblehouse-powered loyalty program, creating over 7 different automations with 15 beautifully crafted emails. The rich customer data from Bubblehouse allowed us to tailor each message specifically to each user's position in their loyalty journey. This approach delivers relevant content exactly when customers need it, based on their interactions with the brand. When customers receive consistent, personalized communication across both channels, engagement naturally increases. It's been rewarding to see how this strategy has strengthened Legendairy Milk's customer relationships and driven repeat purchases. It's a perfect example of how specialized platforms working together can elevate the overall customer experience!"
The Results
With Bubblehouse’s flexible platform, strategic partnerships, and hands-on support, Legendairy Milk now has a fully integrated loyalty system powering its entire customer journey. Loyalty is no longer an add-on—it’s a revenue-driving retention engine that supports customers through every stage of motherhood.
Request a demo to learn how Bubblehouse helps fast-growing brands turn loyalty into a scalable system for sustainable growth.
Since partnering with Bubblehouse, Legendairy Milk’s loyalty system has achieved:
Loyalty experience
Legendairy Milk’s new loyalty system also taps into Bubblehouse’s voting functionality, giving customers an experiential reward opportunity. Members can vote on future product launches, providing valuable input while earning engagement points. This approach deepens emotional investment while supplying the brand with zero-party data to support advanced segmentation and personalization.
Get more from your existing customers than you ever have
Schedule a call today to learn how Bubblehouse can transform your retention strategy into a scalable and impactful loyalty system.