J.Lindeberg achieves a 337% increase in repeat purchase rate within two months of launch
A gamified loyalty system that turns engagement into growth
Through its partnership with Bubblehouse, J.Lindeberg built a loyalty system that delivers value, deepens relationships, and promotes customer retention. With achievements, voting and quizzes, and automations, the brand now has more ways to inspire engagement, personalize communications, and convert first-time shoppers into loyal brand advocates.
Bubblehouse’s loyalty and referrals solutions help leading brands like J.Lindeberg create more meaningful customer connections and measurable business impact. Ready to transform your loyalty experience? Request a demo now.
J.Lindeberg
J.Lindeberg is a premium Swedish fashion house that bridges the worlds of sport and style. Known for its modern designs and functional luxury, the brand creates apparel and accessories that reflect confidence, energy, and performance.
Since its founding in 1996, the brand has expanded to 35 countries, where it's sold in over 900 stores. Fans of J.Lindeberg include professional athletes, golf and ski enthusiasts, and fashion lovers worldwide.
Despite its popularity, J.Lindeberg’s repeat purchase rate fell short of industry benchmarks. Further, their loyalty touchpoints were limited to a simple birthday email flow, which offered little opportunity to re-engage customers after their first purchase. The brand wanted to increase customer retention and cross-sell across categories like golf, ski, and fashion, and knew that a loyalty program was the answer.
J.Lindeberg wanted more than a traditional points-for-purchase program, however. They envisioned a gamified, on-brand experience that would reward behavior, generate excitement, and help them better understand their customers. As a premium brand, they knew they had to offer a premium loyalty experience.
To build a program that would help them engage customers in new and creative ways, J.Lindeberg needed a flexible, customizable loyalty solution that aligned with their premium brand identity and could scale with their ambitions.
Solution for J.Lindeberg
Designing an on-brand, premium loyalty experience
J.Lindeberg partnered with Bubblehouse to launch Club House Rewards, a fully customized, gamified loyalty system that turns engagement into repeat purchases. Bubblehouse helped the brand build a robust, on-brand, points-and-VIP-tier system to incentivize specific actions with exclusive benefits, and implemented features like achievements, voting and quizzes, and automations to make their system unique and successful.
Working closely with Bubblehouse’s design team, J.Lindeberg launched a custom-branded loyalty system that visually and experientially aligned with their refined aesthetic. The reward page delivers a seamless, premium loyalty experience consistent with the brand and fully integrated into the customer journey..
Flexible Achievements
Unlocking cross-sell opportunities
J.Lindberg leveraged Bubblehouse’s achievements feature to encourage customers to explore more product categories. By offering 6,000 points for purchasing a head-to-toe outfit or 3,000 points for a fashion style combined with a golf style, they were able to motivate customers to try new products.
Interactive experiences for zero-party data & dynamic loyalty campaigns
Crafting a personalized shopping experience
Implementing multiple-choice questions and free-form quizzes enabled J.Lindeberg to gain additional strategic insights into customers. They were able to collect information such as the customer’s profession, who they are purchasing for, and what other brands they like. Those insights then flowed seamlessly to Shopify and Klaviyo, allowing the brand to craft a more personalized shopping experience.
Beyond ongoing points accumulation, Bubblehouse ‘s automations allowed the brand to create campaign-based activations. Through loyalty, Bubblehouse enabled additional segmentation and reward capabilities, giving J.Lindeberg more flexibility and control over how to engage its most valuable customers.
Double-points day
Early access to product launches
Entry into giveaways
Exclusive shopping events
“Bubblehouse brought more than just technology; they brought partnership and strategy. Their team helped us structure our program, design our go-to-market plan, and build an experience that’s both engaging and completely on-brand.”
The Results
By blending gamification, data-driven personalization, and thoughtful design, J.Lindeberg transformed its loyalty strategy into a core growth channel.
Within two months of launch, Club House Rewards exceeded expectations and became a major driver of customer retention and engagement:
Turn engagement into growth
Through its partnership with Bubblehouse, J.Lindeberg built a loyalty system that delivers value, deepens relationships, and promotes customer retention. With achievements, voting and quizzes, and automations, the brand now has more ways to inspire engagement, personalize communications, and convert first-time shoppers into loyal brand advocates.
Bubblehouse’s loyalty and referrals solutions help leading brands like J.Lindeberg create more meaningful customer connections and measurable business impact. Ready to transform your loyalty experience? Request a demo now.
Get more from your existing customers than you ever have
Schedule a call today to learn how Bubblehouse can transform your retention strategy into a scalable and impactful loyalty system.