How Green People drove 48% of sales through loyalty with Bubblehouse & Blubolt
What we've done
Green People transformed its loyalty program using Bubblehouse & Blubolt, resulting in 48% of sales coming from loyalty members, a 35% redemption rate, and a 232% increase in revenue per customer.
Facing low engagement and a clunky redemption system, Green People upgraded from LoyaltyLion to Bubblehouse. The new program added an intuitive points slider, subscription-based rewards via Skio, visible loyalty touchpoints across product, account, and checkout pages, plus personalized email/SMS flows through Klaviyo (e.g., points reminders, VIP tier notifications, voting-based segmentation). These enhancements drove 48% of sales from loyalty members, 35% redemption, and lifted revenue per customer by 232%.
Green People
Founded in 1997, global skincare brand Green People rewrote the rules on caring for sensitive skin and helped create the first standards for organic beauty in the UK. Standing at the forefront of botanical innovations and planet-friendly packaging, the brand has won more than 300 awards and built a loyal following of clean beauty enthusiasts.
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The brand’s loyalty solution also lacked the features to enable them to drive more participation in the program. Specifically, they needed a flexible loyalty system that would grow awareness of the program on-site, enhance communication through robust email and SMS marketing capabilities, and deliver on-brand, fully customizable landing pages.
“With Bubblehouse’s advanced features and integrations, we were able to transform our loyalty program into one that’s effective and on-brand. Plus, the Bubblehouse team worked closely with us to ensure that we were getting maximum value from the technology.”
Solutions for green people
An integrated, advanced loyalty system
Green People leveraged Bubblehouse’s integrations, advanced features, and flexibility to build a loyalty system that was low in friction and high in participation and engagement.
Green People knew that if they wanted to keep their most loyal customers happy, they needed to build a loyalty experience that was engaging, friction-free, and fully integrated into the customer journey. To help deliver on those goals, the brand turned to Bubblehouse.
First, the brand streamlined loyalty redemptions by implementing an intuitive and easy-to-use points slider. Then, through Bubblehouse’s deep integration with Skio, Green People added Subscription Rewards, featuring one-click functionality to apply earned points to subscriptions, and enabled Subscription Milestones, which allowed them to reward customers at high-churn points for increased retention.
The brand also wanted to ensure that members had the opportunity to redeem points easily at other points in the customer journey. By implementing Bubblehouse’s flexible points redemption module at checkout, Green People was able to showcase customers’ available rewards and reinforce the benefits of membership in the loyalty system.
A more visible and on-brand
Loyalty system to drive participation
Green People wanted to ensure that their loyalty program was visible at key touchpoints, boosting awareness and participation. Together with e-commerce agency blubolt, the brand leveraged Bubblehouse’s flexible solution to realize their vision by incorporating loyalty into the following areas:
Robust communication channels
Sustain engagement
Through Bubblehouse’s advanced integration with Klaviyo, Green People was able to expand and deepen their personalized communications with loyalty members, keeping them informed and engaged at every step. To heighten engagement, the brand implemented the following flows:
Monthly points reminder
Points expiration reminder
Birthday reward notification
New VIP tier reached notification
The brand also leveraged Bubblehouse’s voting feature, which allowed them to segment based on customers’ responses for personalized email and SMS marketing based on individual skin concerns.
Green People understood the value of a flexible, feature-rich loyalty system to match their customers’ unique needs. By partnering with Bubblehouse, they were able to build a fully integrated loyalty program that offered the personalization, engagement, and retention that they didn’t have with their previous solution.
Bubblehouse’s loyalty platform enables innovative brands like Green People to build an elevated and on-brand loyalty program. Request a demo today to talk with our loyalty experts and learn about how our advanced integrations and hands-on collaboration can help you build a scalable loyalty system that drives meaningful revenue growth.
Our goal was to help Green People bring their loyalty vision to life in a way that felt seamless, on-brand, and genuinely valuable to their customers. By working closely with Bubblehouse’s flexible platform, we were able to integrate loyalty touchpoints across the site and create a cohesive experience that truly reflects the Green People ethos.
The Results
Since partnering with Bubblehouse to reimagine their loyalty program, Green People now sees:
Get more from your existing customers than you ever have
Schedule a call today to learn how Bubblehouse can transform your retention strategy into a scalable and impactful loyalty system.