CASE STUDY
How American Girl built a truly integrated, premium loyalty experience and tripled its participation rate
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Solutions for American Girl
Expanding Engagement Beyond Transactions
To help American Girl move away from a purely transactional, points-for-purchases program, Bubblehouse introduced a modern engagement framework designed to deepen participation at every touchpoint. New modules such as Receipt Upload, Achievements, Voting, and an expanded Ways to Earn system gave customers multiple reasons to interact with the brand—well beyond buying.
Members can now earn points for product reviews, surveys, social interactions, reservations, and completing key milestones, creating a program that feels dynamic, rewarding, and woven into the broader American Girl universe. These features transformed the loyalty program from a passive, single-channel system into a vibrant engagement engine that meets customers where they already are.
Frictionless experience across every channel
Fully integrated, unified omnichannel experience
Bubblehouse also reengineered American Girl’s redemption experience to eliminate the friction of monthly coupon codes and rigid $10 increments. Customers can now redeem points directly within the cart and checkout flow—natively integrated into Shopify—making the process intuitive, real-time, and seamlessly tied to the purchase experience. This upgrade significantly reduced redemption barriers and increased customer satisfaction at the most critical moment of conversion. The same capabilities were extended to retail stores, ensuring customers can earn and redeem consistently whether they shop online or in person. By unifying web and retail through a single flexible system, Bubblehouse enabled American Girl to finally deliver the omnichannel loyalty experience their customers expect.
A loyalty system built for scale
Unified, omnichannel, and built to drive long-term engagement.
Through Bubblehouse’s flexible loyalty architecture, American Girl moved from a fragmented, static program to a fully integrated engagement ecosystem that reaches customers across every channel. With modern modules like Achievements, Voting, and Receipt Upload—combined with frictionless, real-time redemption embedded directly into checkout and retail POS—the brand now delivers a loyalty experience worthy of its iconic status. The result is a system that is intuitive, omnichannel, and built for long-term participation and growth—setting a new standard for what premium loyalty should feel like for customers and for the brand.
