Unlock your loyalty potential in 2025
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Bubblehouse is the leading loyalty solution for brands and online stores.
Consumers and brands alike understand the value of loyalty programs. For members, it’s the rewards; for merchants, it’s higher lifetime value and improved retention. But simply having a loyalty program doesn’t guarantee it will deliver on that value.
According to research from the Boston Consulting Group, shoppers belong to more loyalty programs than ever — more than 15 on average if they live in the U.S. That doesn’t mean they’re actively using those programs, however. In fact, only about half consider themselves actively engaged in them.
Why the disparity? Loyalty isn’t one-size-fits-all, especially when it comes to enterprise brands looking to scale. It’s no longer enough to deploy an out-of-the-box, points-pur-purchase model and expect participation and ongoing engagement to follow. Consumers expect more, and the programs that meet their expectations are the ones that will capture their attention and wallet.
While its true custom loyalty programs are the foundation for scalable retention and long-term customer loyalty, the ability to scale and grow with it is also a question of flexibility. In this post, we’ll explore why flexibility is non-negotiable and how customizable systems are reshaping how leading brands build loyalty.
Flexible loyalty programs are those designed to meet the unique and ever-evolving needs of both your business and your customers. They offer flexibility in design, technology, strategy, and execution.
These are the key characteristics of a flexible loyalty platform:
With these features, you can create bespoke loyalty experiences that meet customer expectations and allow your program to evolve as those expectations change.
The retail market and technology landscape are constantly changing. If your loyalty system can’t evolve in tandem, you’ll face a higher total cost of ownership (TCO) down the line — whether from migrating to a new solution, building in-house, or losing valuable time and resources migrating from rigid systems that no longer fit your needs.
A flexible loyalty system future-proofs your investment. You can easily reconfigure mechanics — like swapping tiers for achievements or adding subscription rewards — and integrate seamlessly, reducing the cost and complexity of keeping your stack aligned. This agility reduces risk while helping your loyalty program scale alongside your brand.
Let’s say you want to move to a new e-commerce platform, but your loyalty solution is bound to your current one. Plus, it’s integrated with all of your other tools, which are also bound to your current platform. Replatforming is going to incur higher costs, along with more time and resources. But, if your loyalty program is platform-agnostic with flexible APIs, you'll have a much smoother and less costly migration.
With flexible loyalty, you also gain the freedom to iterate and innovate without heavy dev work. That means faster campaign launches, quicker response to customer needs, and tighter integration with retention strategies. You’ll drive higher LTV, reduce churn, and turn loyalty into a growth engine — all while keeping your TCO in check.
Luxury skincare brand Agent Nateur goes beyond the standard points-for-purchase loyalty model to foster a sense of community and welcome members into an exclusive club with creative rewards, flexible redemptions, and interactive elements.
Agent Nateur Rewards offers three loyalty tiers: Agent Insider, Agent Army, and Secret Agent. As customers move through the tiers, they unlock an invitation into the brand’s inner circle through invitations to events and opportunities to test new products.
The brand also incorporated voting into the loyalty program, allowing them to enhance the loyalty experience with interactivity and collect valuable insights about their most loyal customers. Agent Nateur can then use those insights to better personalize their marketing communications and product recommendations.
Flexibility isn’t just important when it comes to running a loyalty program — your customers want it, too. Flexible redemptions allow Agent Nateur Rewards members to easily see how many rewards they have available and choose how much they want to redeem, giving them more control over their program benefits.
Agent Nateur leveraged a flexible loyalty system to provide members with rewards that deeply resonate with their loyal customers and genuinely reflect their brand’s vision. And with the freedom and flexibility to adapt to the changing needs of their rewards members, they’ll be able to test and deploy innovative new strategies and campaigns to keep the program relevant and engaging in the future.
Flexibility isn’t just a “nice to have” anymore — it’s required. Enterprise brands need systems that adapt as fast as they do.
If you want your loyal customers to stay loyal, you need to think differently about loyalty systems. When you go beyond a cookie-cutter approach to loyalty and build something that delivers real value, you drive higher engagement, increase purchase frequency, and deepen the customer-brand relationship.
Bubblehouse offers enterprise brands a radically flexible loyalty platform designed to scale with your ambitions, integrate with your ecosystem, and empower your team to build experiences that drive customer retention and LTV.
Ready to build a loyalty system that grows with you? Schedule a call to see how Bubblehouse delivers long-term loyalty, your way.
