Unlock your loyalty potential in 2025
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Bubblehouse is the leading loyalty solution for brands and online stores.
Today’s consumers don’t think in channels when they shop. They simply expect brands to be everywhere they are, and to recognize and reward them wherever they choose to engage. Whether they’re browsing a mobile site, checking out in-store, or shopping through an app, they demand a seamless loyalty experience at every touchpoint.
According to McKinsey, 60-70% of consumers research and buy products across channels. Further research has shown that omnichannel shoppers are proven to spend more per transaction, make more frequent purchases, explore a broader range of product categories, and remain loyal for longer. But many brands are falling short of delivering the connected experiences that shoppers want.
A new generation of omnichannel loyalty systems is bridging the gap between online and offline, giving brands powerful tools to meet rising customer expectations and deliver truly seamless experiences. By integrating loyalty across e-commerce, point-of-sale (POS), and retail partners, these solutions are helping brands grow AOV, boost product discovery, and build deeper connections with loyalty members.
Traditional loyalty programs and apps are too rigid; they weren’t built to handle the complexities of omnichannel retail. Many remain stuck in a single-channel mindset, with separate systems for online and offline rewards, and no way to bridge the gap between them. For shoppers, this disconnect leads to increased friction in earning and redeeming rewards. Meanwhile, brands face limited visibility into cross-channel behavior and miss opportunities to engage shoppers.
Here are the most significant barriers to building omnichannel loyalty:
Forward-thinking brands are addressing these gaps with loyalty systems designed for today’s omnichannel shopper. The goal is to move beyond points and perks to create a unified experience that deepens the customer-brand relationship and drives lifetime value at every touchpoint.
Unlike plug-and-play loyalty programs, modern loyalty systems are designed to adapt to the customer, not the other way around. They can be tailored to your specific strategy and channels, while solving the pain points that have historically stifled innovation in omnichannel loyalty.
Let’s break down the pillars of these systems and what they make possible.
With this feature, customers can earn and redeem rewards in-store and online seamlessly. This creates a unified experience that recognizes and rewards customers wherever they are, making loyalty effortless and consistent across every channel.
Brands who sell at retail stores can leverage this feature to transform anonymous in-store shoppers into known loyalty members and brand advocates. Shoppers can submit in-store receipts online to earn points from their purchases.
This feature enables brands to create loyalty incentives that bridge the online and offline experiences, such as buy online, pick up in-store, or scheduling appointments for in-store services.
By combining online and in-store data into a single customer profile, brands can utilize the insights to gain a deeper understanding of their shoppers, deliver targeted rewards, and personalize the customer journey.
With all loyalty data and actions managed in one system, brands have a holistic view of their loyalty operations across e-commerce platforms, retail locations, and loyalty providers. And with a simplified tech stack, retailers can deliver improved speed, efficiency, and consistency.
The iconic Mattel brand American Girl partnered with Bubblehouse to solve a key challenge: how to unify loyalty across their DTC site, flagship stores, and third-party retail partners.
The brand implemented receipt point redemption, allowing shoppers to earn points by submitting receipts for American Girl products purchased from major retailers such as Target and Kohl’s. This helped them transform otherwise unknown retail buyers into loyalty program members whom they could continue to engage online.
In American Girl stores, POS loyalty integration enables in-store shoppers to earn and redeem loyalty points automatically at checkout, linking offline behavior to their digital loyalty profile in real-time.
With omnichannel achievements, the brand offered custom incentives to drive cross-channel behavior. For example, digital-first customers are rewarded for booking in-store appointments or visiting retail locations, deepening engagement across every touchpoint.
Partnering with Bubblehouse provided American Girl with the tools necessary to build a fully integrated omnichannel loyalty system, which now accounts for over 90% of the brand’s total revenue. This success story is a testament to the potential for growth and revenue increase that comes with the adoption of omnichannel loyalty systems.
By leveraging Bubblehouse’s flexible, modular system, American Girl created a seamless loyalty experience that follows the customer across both digital and physical environments, while gathering valuable data to personalize and optimize future interactions.
Modern shoppers expect brands to understand their shopping preferences and behaviors, and meet them where they are. Loyalty needs to be a unified, adaptive system that rewards customers for engaging with the brand in the way that suits them best.
With Bubblehouse’s Omnichannel Loyalty System, you can deliver loyalty without boundaries. By combining online and in-store loyalty into one seamless experience, you can turn every moment, from screens to retail shelves, into an opportunity to reward, connect, and grow.
