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Founder Luna Feerhan launched Legendairy Milk in 2015 to provide supplemental nutrition to new moms struggling with breastfeeding. Since then, the brand has expanded on that mission, striving to be the gold standard for products and services geared toward birth, breastfeeding, and beyond. With nearly one million followers online, Legendairy Milk has built a trusted community around both education and health to support women throughout every stage of motherhood with high-quality products and expert-backed resources.
As Legendairy Milk rapidly scaled, two major things became apparent. They had a strong opportunity to deepen customer relationships and recurring revenue through their subscription experience. Unfortunately, a stagnant loyalty program with limited integration into their customer journey held them back.
While they had an existing rewards program powered by Smile.io, it lacked the advanced functionality needed to connect subscriptions (powered by Recharge) and loyalty into one seamless experience. Key features that help bolster retention and extend lifetime value were missing.
Limited incentive options tied to subscriptions and weak integration touchpoints turned Legendairy Milk’s loyalty program into a disjointed experience that confused customers and didn’t reflect the level of engagement the brand had built within its broader community.
To move forward, Legendairy Milk needed more than just another plug-and-play loyalty app. They needed a highly visible, robust loyalty system—one integrated tightly with Recharge to elevate the customer experience and make subscriptions even more sticky.
Luckily, Legendairy Milk partnered with Bubblehouse, and it’s been smooth sailing ever since.
With Bubblehouse’s subscriptions and loyalty capabilities, Legendairy Milk launched Legendairy Rewards. Built on Bubblehouse’s flexible platform and native Recharge integration, the program connected every part of the subscriber journey into a single, fluid experience with a unique rewards structure tailored to Legendairy Milk’s customer needs.
To accelerate subscription adoption, Legendairy Rewards offers 60 points for starting a subscription, in addition to a 15% “subscribe and save” discount. The combination of savings and rewards delivers immediate, high-perceived value and gives customers a reason to commit long-term.
Every great loyalty system includes a mix of offers to create the perfect reward structure. For Legendairy Rewards, this meant tiered rewards where subscribers automatically gain access to the “Queen” tier, unlocking exclusive perks without needing to meet traditional spend thresholds. This approach turns subscription enrollment into an automatic upgrade, increasing perceived status and brand affinity from day one.
With Bubblehouse’s advanced functionality and flexible platform, Legendairy Milk turned their loyalty vision into a reality—delivering an improved experience that’s easy to use and deeply integrated across the customer journey.
The redemption process was completely revamped. Legendairy Rewards now features an intuitive points slider where members can view their available rewards and choose how much to apply to an order. Bubblehouse’s deep integration with Recharge allows points to be applied to subscriptions with a single click, removing friction, boosting redemption rates, and making loyalty confusion a thing of the past.
Legendairy Milk wanted their loyalty program to be visible throughout the customer journey, not buried in a tab, footer, or rewards link. With Bubblehouse’s flexible platform, the brand implemented loyalty across key touchpoints to drive adoption and usage, including:
Together with Bubblehouse partner agency Flowium, Legendairy Milk launched a full suite of triggered email and SMS communications, powered by Bubblehouse’s Klaviyo integration, to keep members informed, motivated, and engaged. Flows include:
Legendairy Milk’s new loyalty system also taps into Bubblehouse’s voting functionality, giving customers an experiential reward opportunity. Members can vote on future product launches, providing valuable input while earning engagement points. This approach deepens emotional investment while supplying the brand with zero-party data to support advanced segmentation and personalization.
Since partnering with Bubblehouse, Legendairy Milk’s loyalty system has achieved:
With Bubblehouse’s flexible platform, strategic partnerships, and hands-on support, Legendairy Milk now has a fully integrated loyalty system powering its entire customer journey. Loyalty is no longer an add-on—it’s a revenue-driving retention engine that supports customers through every stage of motherhood.
Request a demo to learn how Bubblehouse helps fast-growing brands turn loyalty into a scalable system for sustainable growth.
